What is Organic SEO?

Organic SEO (Search Engine Optimization) is a digital marketing practice that involves optimizing website content and structure to improve its visibility and ranking in search engine results pages (SERPs) without paying for advertising. Organic SEO involves a range of strategies such as keyword research, on-page optimization, technical SEO, and link building to drive organic traffic to a website. Unlike paid search advertising, organic SEO aims to improve a website's search engine ranking position (SERP) by increasing its relevance and authority through natural means. Organic SEO is a long-term marketing strategy that aims to create sustainable traffic growth and improve website visibility over time.