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Monday, March 13, 2023

Organic SEO and Google Basics for Blogger/Blogspot and Gmail Users: An Introduction

Are you new to blogging on the Blogger/Blogspot platform and using Gmail for your email? If so, understanding the basics of organic SEO and Google can help you improve your online visibility and attract more visitors to your blog.

Organic SEO refers to the process of optimizing your website or blog to rank higher in search engine results pages (SERPs) without paying for advertising. Here are some basic steps you can take to improve your organic SEO on your Blogger/Blogspot blog:

  1. Research Keywords: Before you start writing blog posts, it's essential to research relevant keywords that your target audience is searching for. You can use Google Keyword Planner or other keyword research tools to find keywords with high search volume and low competition.

  2. Use Keywords in Titles and Headings: Once you have identified relevant keywords, use them in your blog post titles and headings. This can help search engines understand the content of your blog post and rank it higher in relevant search results.

  3. Write Quality Content: While keywords are important, it's also crucial to write high-quality, informative blog posts that provide value to your readers. Your blog posts should be well-written, engaging, and relevant to your target audience.

  4. Build Backlinks: Backlinks are links from other websites to your blog. They are important for SEO because they signal to search engines that your content is valuable and relevant. You can build backlinks by guest blogging on other websites, sharing your blog posts on social media, and participating in online forums and communities.

In addition to these basic organic SEO steps, understanding the basics of Google can also help you improve your blog's visibility. Here are some key Google tools and features you should be familiar with:

  1. Google Search Console: Google Search Console is a free tool that helps you monitor and maintain your blog's presence in Google search results. It provides valuable insights into how your blog is performing in search results and alerts you to any issues that need to be fixed.

  2. Google Analytics: Google Analytics is a free tool that provides insights into your blog's traffic and user behavior. By tracking metrics such as pageviews, bounce rate, and time on page, you can better understand your audience and make data-driven decisions to improve your blog's performance.

  3. Google My Business: If you have a local business or blog, you can create a Google My Business listing to improve your local SEO. This listing appears in Google Maps and search results and provides important information about your business, such as your address, phone number, and business hours.

By following these basic organic SEO and Google tips, you can improve your online visibility and attract more visitors to your Blogger/Blogspot blog. With time and effort, you can establish your blog as a valuable resource for your target audience and grow your online presence.

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